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, announced Tuesday that it will buy Plentyof Fish, a primarily free site that claims to have over 90 million users worldwide, for $575 million in cash before going public.

IAC also runs Our Time.com, a site aimed at over 50s, Ok Cupid, popular among Generation X, and Tinder, a location-based dating app most heavily used by people in their 20s and 30s. In a statement, Sam Yagan, chief executive of The Match Group, appeared to acknowledge that many people return to dating sites again, and again: “Plenty Of Fish’s addition both brings new members into our family of products and deepens the lifetime relationship we have with our users across our portfolio.” “In this industry, size really matters,” says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.

East Meet East is a successful platform for creating happy, passionate, and fulfilling relationships.

Thanks to East Meet East’s high matching ratio among the Asian population in North America, 3,986 individuals have found partners through our site so far.

Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.