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OKCupid is one of the most popular dating sites and is free to sign up initially.

Show that you're humble through a joke, a self-effacing story or a humorous anecdote. To make a strong first impression, use anecdotes instead of a string of adjectives describing yourself.

Never lie about your age or what you do for a living.

A-List subscribers get read receipts, incognito mode, and a larger inbox.

There’s also a boost feature, which is supposed to ensure your profile gets seen by more users.

Overall, respondents preferred free sites like Ok Cupid, Tinder and Grindr over paid sites like Match and e Harmony, in part because of the value.