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While the full history of search engines began several years before, Google started in 1996 as a concept engineered by two Stanford students in a dorm room.

While other search engines primarily collected and retrieved URLS and titles based on pure keyword match, the earliest iteration of Google was different.

Pay Per Click advertising, more commonly referred to as “PPC,” is an effective method of advertising, targeting internet users in a variety of ways.

PPC is actually made up of several subsets of activities each providing a different channel of access to the targeted market or prospect.

Businesses can efficiently communicate with customers in the store to promote and provide information on products and services and to strengthen brand awareness.