It is generally considered a property right as opposed to a personal right, and as such, the validity of the right of publicity can survive the death of the individual (to varying degrees depending on the jurisdiction).
Personality rights are generally considered to consist of two types of rights: ...
That's why you should always consult a lawyer before selling bootleg bobble-heads of your favorite movie star.
The right of publicity, often called personality rights, is the right of an individual to control the commercial use of his or her name, image, likeness, or other unequivocal aspects of one's identity.
There are legitimate uses for advertising bots, but all too often the technology is used in ways that make them malware or spyware.
There are any number of ways that adware, or adbots, can get into your computer.
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