Given that this isn’t the desired outcome of the brand’s affiliate marketing goals, I agree with Kogan. But what can an advertiser do to protect themselves from these coupon affiliates cannibalising sales?
Here is a simple checklist to help tackle the issue: As with any marketing campaign, merchant brands need to carefully weigh up their goals and experience in order to implement a successful strategy.
They have nothing to lose by trying it out, so the customer clicks through to the most like website…
In just a few simple steps an affiliate coupon code site has managed to accrue a commission from Kogan by simply dropping a cookie on the user’s browser at the point they clicked ‘Get Deal’.
As shown in the above infographic, there are plenty of sub-niches in the dating site niche.